Unsurprisingly, Indian tablet market is ruled by Micromax
The tablet market in India is somewhere in-between a nascent and evolved stage at this point, with a wide range of tablets available for every segment of the market. Not to mention the constant presence of biggies such as Samsung and Apple.
Amidst all the action on the tablet scene, Micromax, a Gurgaon based Indian company, seems to have inched its way up the food chain and captured the lion’s share of the market with its budget offering, the Micromax Funbook.
According to market research firm, Cybermedia research, Micromax holds the top spot with an 18.4% market share, followed by Samsung at #2 with a 13.3% and Apple taking third spot with a 12.3% share. The market share segmentation has been arrived at based on unit sales for the second quarter of 2012, ending June ’12.
Interestingly, the Average Sale Value of tablets during the above period is at a little over INR 13,000, as against INR 26,000 in Q1. This steep 50% drop, has come about as a result of a majority of vendors launching budget devices ( INR 5,000 – 10,000) towards the beginning of Q2, thereby allowing consumers to choose from a wider range of products, to suit their pockets. During the period April – June 2012, Indian consumers bought over 500,000 tablets, which is almost seven times more than last year same time.
With the demand for budget tablets on the rise, Micromax also happens to have invested a significant amount of time and effort in advertising and marketing its products, which seems to have helped them along on their way to claiming the top spot.