Apple’s victory against Samsung in defense of its iPad and iPhone designs with a jury verdict of patent infringement against Samsung, seems to continue having an impact on both companies, despite it being done and dusted last month.
As per a report published by Morpace Omnibus, the patent victory has improved Apple’s image as a leader in technological innovation, while having a negative impact on Samsung’s reputation in the market.
According to responses from 1,000 adult consumers — Samsung had a 12 percent net decline among consumers “likely” to consider buying a Samsung smartphone or tablet, which eventually improved to 6% when looking only at people considering purchases.
Apple, however, showed more positive results. It had a 9% net increase in the number of consumers “likely” to buy an Apple smartphone or tablet, with that number increasing to 22 percent among those preparing to buy a device.
While this data is based largely on opinion, it does seem to indicate that consumer interest seems to be more positively inclined towards Apple and its products than towards Samsung. On the other hand, reports that Samsung’s Galaxy S3 sales have remained unaffected during or after the patent lawsuit seem to indicate that at times facts could be very different from opinion.
Well, 2013 is just around the corner, and we all know that both these giants would be pulling out newer and shinier rabbits out of their hats soon enough for consumers. Let’s wait and watch how it pans out for both.
If you were to buy a new phone, and have a choice between an iPhone 5 and a Galaxy S3, which one would you go for?
