Mobile Commerce Market in India to Reach $19 Billion by 2019, Claims Study

smartphone use

The increase in the smartphone sales has reached a great extent of 51 percent per three months. The m-commerce market is expected to grow by 55 percent reaching $19 billion (approx. Rs 1,18,530 crore from $2 billion (approx. Rs 12,476 crore), claims a recent study.

As per the study by Zinnow, a market research firm, smartphones are an emerging point of purchase and addressing the demand from the upcountry markets and changing the shopping pattern has helped the e-commerce firms are increasing their focus on mobile commerce.

The survey has concluded that over 91 percent of the consumers in the country have researched for a product or service using their phone and that there is a growth of 30 to 50 percent of online transactions that have been done on smartphones in the upcountry regions.

smartphone use

It is claimed that 54 percent of the users have purchased a product or survive using their smartphones and that opined that leading e-commerce players such as Quikr and Flipkart are quite serious about their plans to supplement the m-commerce platform.

Back in the last year, 81 million smartphones were shipped in the country. The study claims that smartphones have outpaced the growth of feature phones and it is expected to show a massive CAGR of 36 percent in the next five years helping it reach 651 million mark in 2019. The constant surge of smartphones in the country is at 29 percent of the urban population with a user base of 409 million, claimed the research firm.

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