The Taiwanese tech giant HTC is in the headlines today as sources from the firm’s supply chain in Taiwan claim that the orders for the components of the HTC One M9 may be cut by around 30 percent. This is not due to a higher demand but due to a demand that is lower than the estimated figure.
Sources claim that the One M9’s sales has been disappointing due to the lack of differentiation from its predecessor. Both the One M9 and One M8 have a similar design and hardware specifications that are comparable to the other high-end models in the market.
It is clear that the timing of the HTC One M9 is a major drawback of the smartphone was launched alongside the most impressive Galaxy S6 and Galaxy S6 Edge smartphones. Also, there were only subtle changes in the device in comparison to its predecessor.
In addition, the One M9’s display and camera are not on par with those on the high-end competitors such from Apple, Samsung, and LG. Also, the Chinese manufacturers came up with entry level and mid range smartphones that are affordable. The brands such as Xiaomi, Huawei, Vivo, Oppo, Lenovo and ZTE are dominant in the Chinese market.
HTC’s strategy is to carve a niche in the challenging market. The firm relies on its Desire lineup of smartphones are cost effective. On the other hand, the HTC M9+. The latter has been quite successful in Taiwan as it is considered a value for money offering.