Google and Nestlé have joined once again for a branding campaign that is aimed to replace the logo on the existing KitKat wrappers in the UK. The YouTube Break is an extension of their partnership between the two firms beyond Android 4.4 KitKat.
The campaign will replace the iconic KitKat logo with the YouTube Break branding for 600,000 limited edition wrappers in the UK. This campaign is meant to celebrate the existence of KitKat for 80 years and YouTube for 10 years.
The YouTube Break wrappers are a part of the overall break campaign that Nestlé is planning to implement. There are 72 other brandings in the pipeline. Google has set things that when people talk to their phone saying “Ok Google” and “YouTube my break”, they will be presented with a playlist of the most trending videos on YouTube.
This is not the first time that Google and Nestlé have partnered for a campaign as they released limited edition KitKat bars when Android 4.4 KitKat was released. The campaign gave buyers the chance of winning Play Store gifts and Nexus 7 tablets on purchasing the specially branded KitKat bars.