Android App Revenue benefiting from in-app purchases, gap reduced with iOS

The number of apps in Google’s Play Store for Android may have certainly grown exponentially over the last few years, since it’s original inception as the Android Market. And rightly so, given the rate at which adoption of Android devices has multiplied over the same period. Today most of the top-end smartphones or tablets run Android, and that has gotten developers to see the platform not as just another platform to develop apps for, but THE platform to do so.

However, as a commercial objective, just having apps out for the platform does not mean much, unless the app generates some additional revenue over and above the cost of the app, and is monetized properly. Traditionally developers have not found Android as a monetization-friendly platform, but that seems to be  changing fast as per market research data.

Apparently new data from four different market research sources shows that Google Play apps have been increasing their revenues significantly, month over month, for the  last nine months. The data includes revenue generated by both premium as well as freemium apps. Premium apps are those that you purchase from the Play Store, and Freemium apps are those that you can download for free, but require you to make in-app purchases to unlock new features, or game levels, or power-ups. Have a look at one of the estimate charts that compares iOS and Android app revenue.

As you can see from one of the estimates above, the average monthly revenue from Android apps have steadily increased each passing month, and has actually overtaken the iOS App Store in Sep-12. This is a likely indication that apps being released first for iOS as a priority, may no longer be the case, now that Android apps have been seeing a progressively upward movement in the revenues generated for developers. To read the complete estimates report, hit the Source link below.